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Sports, Media, & Social Justice
In 1968, US Olympians Tommie Smith and John Carlos made a powerful political statement when they raised their fists in the air on the medal podium--a move that largely left them ostracized from the US athletic community. A similar reaction happened decades later when Colin Kaepernick famously took a knee, setting off a modern movement in professional sports.

In this webinar, we will discuss the role of sports and media in social justice and equality movements. Our guest will be Angela LaChica, founder of LaChica Sports & Entertainment and Managing Director of the Players Coalition, a non-profit organization that has coaches, owners, and professional athletes working to improve social justice and racial equality in our country.

Angela achieved national recognition in 2016 as one of the lead negotiators behind the scenes for the NFL’s $89 million multi-year commitment to social justice initiatives. She now provides ongoing guidance to the NFL’s top management and partners on the strategic implementation of those initiatives. Angela will discuss those efforts, and the role of sports more broadly, to affect positive social change.

About Beyond JMS:

Launched this spring, beyond JMS is a new, on-going webinar series that seeks to provide opportunities for new insights, knowledge, conversations, and skills for our alumni, students, and professionals in San Diego or around the world. Although focusing on our own graduates and current students, lifelong learners from anywhere are welcome.

Apr 9, 2021 12:00 PM in Pacific Time (US and Canada)

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Angela LaChica
President & CEO @LaChica Sports & Entertainment
Angela LaChica is a 25-year veteran of the sports industry having consulted to major sports properties, top professional athletes, and leading nonprofit organizations. Her clients have included the NFL, NBA, MLB, ESPN, NIKE, Adidas, NCAA, Players Coalition, Unstoppable Foundation, LeBron James Kings Academy, Los Angeles Chargers, Anquan Boldin, Kawhi Leonard and more. Angela’s wide-ranging expertise includes social justice advocacy and training; development and execution of strategic national marketing and media campaigns; and special event planning and management. Her social impact projects often leverage her expertise across all of these platforms.