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Using SEO to Drive Web Traffic
In today’s news environment, just being a traditional leader in content creation isn’t enough to drive traffic to the stories that are being told. If you want engagement, search engine optimization (SEO) is critical to ensure that your story shows up when potential readers are looking for a story. In this webinar, the NY Times Deputy Off-Platform Director Claudio Cabrera discusses the importance of SEO and explains how the NY Times uses it to help drive readers to its stories. This webinar will help you understand SEO best practices and uses regardless of your industry.

About Beyond JMS:

Launched this spring, beyond JMS is a new, on-going webinar series that seeks to provide opportunities for new insights, knowledge, conversations, and skills for our alumni, students, and professionals in San Diego or around the world. Although focusing on our own graduates and current students, lifelong learners from anywhere are welcome.

Apr 2, 2021 12:00 PM in Pacific Time (US and Canada)

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Speakers

Claudio Cabrera
Deputy Off-Platform Director, News SEO @NY Times