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Using Social Media Influencers in PR & Advertising
Over the past few years, we have seen a huge increase in the number of social media influencers who are used to promote a range of products and services. No longer left just to people with massive followings like Kim Kardashian, influencers can also be used to target niche audiences. In this conversation with JMS alumna Melanie Ramirez, we will hear about how Allison+Partners uses influencer marketing in practice, and how they identify influencers and when the best time to use them would be.

About Beyond JMS

Beyond JMS is our on-going webinar series that seeks to provide opportunities for new insights, knowledge, conversations, and skills for our alumni, students, and professionals in San Diego or around the world. Although focusing on our own graduates and current students, lifelong learners from anywhere are welcome.

Nov 12, 2021 12:00 PM in Pacific Time (US and Canada)

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